Kellogg’s launches purple ‘All Together’ cereal boxes for Spirit Day

Tony the Tiger and the Rice Krispie Snap, Crackle and Pop boys are taking a stand against anti-LGBTI bullying

Food brand Kellogg’s is one of the major corporate names stepping up to mark Spirit Day.

Spirit Day is an annual awareness event coordinated by GLAAD to tackle homophobic, biphobic and transphobic bullying. Running since 2010, people show their support by wearing purple.

This year, Kellogg’s is supporting GLAAD to promote Spirit Day.

Kellogg Company

@KelloggCompany

Today, we’re taking a stand against bullying and going purple with @glaad for and celebrating ‘All Together’. http://crreport.kelloggcompany.com/spiritday 

‘Today, we’re taking a stand against bullying and going purple with @glaad for #SpiritDay and celebrating ‘All Together’ said the company in a tweet.

In a related press release, it also announced selling limited edition ‘All Together’ Spirit Day cereal boxes. The packs go on sale for one day only.

Available exclusively at Kellogg’s New York City Cafe, they contain a mix of well-known Kellogg’s cereals. All proceeds from sale of the boxes go to GLAAD.

‘The company continues to welcome everyone to the table’

‘At Kellogg, we are committed to a diverse and inclusive environment. We have long been allies and supporters of LGBTQ employees, their families and the community,’ said Mark King, Global Head, Diversity and Inclusion.

‘For more than 100 years, Kellogg has nourished families so they can flourish and thrive and the company continues to welcome everyone to the table.’

This is not the first time that Kellogg’s has shown support for LGBTI communities. In 2014, it faced an anti-gay backlash after featuring Tony the Tiger in a Pride advert.

This summer, Tony (who features on boxes of Frosted Flakes), donned a rainbow neck kerchief in a Pride-themed tweet. This prompted some to wonder if the mascot was coming out as gay.

Kellogg & Co., headquartered in Battle Creek, MI, in the US, has consistently scored the top mark of 100 on HRC’s Corporate Equality Index. The index ranks Fortune 500 companies according to their LGBT-friendly policies, procedures and awareness.

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