The gay founders of Dolce & Gabanna are being forced to make a public apology for racism.
Domenico Dolce and Stefano Gabbana have made a 90 second video saying ‘sorry’ in Mandarin.
This is an attempt to salvage their reputation in the world’s most important luxury market.
Many of their products have been pulled from numerous Chinese e-commerce platforms.
‘Our families always taught us to respect different cultures across the world and because of this we want to ask for your forgiveness if we have made mistakes in interpreting yours,’ said Dolce in Italian.
‘We want to say sorry to all Chinese across the world, of which there are many, and we are taking this apology and message very seriously,’ Gabbana added.
The controversy began when the brand posted clips on Instagram showing a Chinese woman eating pizza and spaghetti with chopsticks.
But then it escalated when Gabbana, allegedly, used five smiling poo emojis to describe China on Instagram.
The company claimed Gabbana had been hacked.
The controversy has led to a Shanghai store being plastered with alleged screenshots of Gabbana’s Instagram racist posts.
A runway show in Shanghai was also canceled.
Other controversies from Dolce & Gabbana
This isn’t the first time Gabbana has caused controversy.
In September, he came under fire for branding a blogger’s wedding dress ‘cheap’ on Instagram.
The openly gay fashion icon made the comment on a Harper’s BAZAAR UK Instagram post on Chiara Ferragni’s wedding day look.
One follower replied to Gabbana: ‘your behavior is cheaper.’ Another also added ‘When did you become a bully?’ while another said: ‘cyber Bullying is cheaper.’
Meanwhile another said: ‘hey weirdo, get a life! Why are you always posting mean comments on beautiful girls pictures? Are you jealous?’
Gabbana, who told critics to ‘go to hell’ after dressing FLOTUS Melania Trump, is one half of design duo Dolce & Gabbana.
Gabbana previously drew ire for calling Wolves singer Selena Gomez ‘ugly‘ earlier this year.