Tumblr launched in 2007 and was bought by Yahoo in 2013.
Social platform Tumblr has started hiding all of its NSFW content today 17 December.
The decision followed a child porn incident that led Apple to remove the app from their store. Ever since the announcement, many have been mourning Tumblr’s death and migrated to other channels such as Twitter.
Ahead of the overhaul of its services, the company owned by Yahoo has shared a message with its users.
All adult content and female-presenting nipples are out, but there is still some explicit imagery that users can post.
A message from Tumblr
Tumblr posted a long message earlier today clarifying the new guidelines.
‘A couple of weeks ago we announced an update to our Community Guidelines regarding adult content, and we’ve received a lot of questions and feedback from you. First and foremost, we are sorry that this has not been an easy transition and we know we can do a better job of explaining what we’re doing.’
They also pointed out they won’t be deleting adult content, rather hiding it. This means that users can still see their own adult content, while others won’t.
Tumblr furthermore added: ‘Tumblr will always be a place to explore your identity. Tumblr has always been home to marginalized communities and always will be.’
The platform recognized ‘a special obligation’ to these communities. They also said they will ensure their new policy on adult content ‘does not silence the vital conversations that take place here every day’.
A place to explore one’s sexuality
Tumblr clarified that it will remain a space for the LGBTI community and other marginalized groups to explore their sexuality.
‘LGBTQ+ conversations, exploration of sexuality and gender, efforts to document the lives and challenges of those in the sex worker industry, and posts with pictures, videos, and GIFs of gender-confirmation surgery are all examples of content that is not only permitted on Tumblr but actively encouraged.’
They also included a GIF showing what content users will be able to post. All nude art, breastfeeding women and feminist protests seem to make the cut. Moreover, Tumblr will allow posting images documenting trans people’s journey.
‘… nudity found in art, sculptures and illustrations, is also stuff that can be freely posted on Tumblr’, they also wrote.
Users can also post ‘written content such as erotica, nudity related to political or newsworthy speech’.
What does the ban include then?
All adult content showing genitals and sexual acts will no longer have a place on the platform.
‘Although, photorealistic imagery or photography – images, videos, or GIFs – with real humans that include exposed genitals or female-presenting (yeah, we know you hate this term) nipples or depict sex acts is not allowed per our guidelines,’ Tumblr also wrote.
Users express their disappointment… on Twitter
Despite the long explanation, users aren’t happy. Many took to the more inclusive Twitter to express their disappointment.
Moreover, many called out the platform for removing all adult content instead of targeting alt-right groups.