For Fall, creative director James Long takes ICEBERG back to the snow, offering an exhaustive line up of looks fitting for the Italian Alps. Long continues to accentuate the heritage values of the brand whilst breathing a new relevance and energy into its aesthetic, exploring the intersection between Italian culture and his firm London roots.
Logos feature heavily for FW19, ski flag shapes in danger zone primarily colors are spliced against black to form sweaters, and a new grunge graffiti logo adorns knit hoodies and zip jackets. Emphasis is placed on color with full looks in high-vis acid green and seemingly-glowing puffer jackets. They explore new colorways, introducing a deep purple velour tracksuit paired with teal blue jackets and reimagined ice hockey shirts. Vibrant graphics and fluorescent colors are muted with slick fitted polo necks and glossy parkas.
ICEBERG builds on pre fall’s experimentation in tailoring, offering a sleek apres-ski capsule comprised of technical fabrics with logo stamped go-faster stripes and a new coat silhouette in high sheen wool. Womenswear is both sexy and subdued, sultry high-split dresses are accompanied with trucker jackets from the menswear lineup.
The excited enthusiasm that led Long to parade his SS19 show through London on a pilgrimage to Trafalgar Square still appears to be burgeoning.