Nike releases new ‘Be True’ rainbow-colored Air Max sneakers

Another Pride season, another pair of rainbow-colored sneakers! This time, Nike has given its Air Max 720 kicks a prideful makeover.

The new shoe design — part of Nike’s “Be True” product line and priced at $180 — starts off red at the toe and cycles through the full color spectrum, ending up purple at the toe. The translucent midsoles bear the signature of Gilbert Baker, the late designer of the rainbow flag, while the heel pull-ups show the “Be True” catchphrase in bold lettering.

The Air Max 90s also got a rainbow redesign, albeit one that’s more subdued. Those shoes, priced at $140, are white and black with multicolored accents, while the hues of the rainbow following the contours of Nike’s trademark Swoosh logo.

And for the younger generation, Nike is trotting out the KD 10, a children’s shoe with a rainbow-colored translucent sole.

The shoes will go on sale starting on June 1, just in time to be flaunted at your local Pride march.

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