Lady Gaga fans rejoice! Her cosmetics collection, under the brand name Haus Laboratories, is now available for pre-order.
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‘When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was,’ Gaga writes on the Haus Laboratories website.
‘I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was weird, but really, I was just Born This Way.’
The Amazon page for the collection features an image of Gaga next to the words, ‘Our Haus, Your Rules’ and ‘Your Glam, Your Expression, Your Artistry.’ It also shows diverse models wearing the Haus Laboratories makeup looks.
The collection includes a liquid shimmer powder duo called Glam Attack, which comes in three kinds: Downtown Punk (black and rose), Give ‘Em Heaven (taupe and gold), and Speed Queen (green and gray).
There’s also a lip liner duo called RIP. It comes in three colors: Slay Me (a dusty pink paired with a berry color), Royalty (a brick red paired with a berry color), and Floor It (a sienna color paired with a bright red).
The Le Riot lip gloss duo is available in Hypocrite (a berry color paired with a shimmery clear gloss), Laced (a glossy nude and shimmery red), and Seductress (two shades of rosy pink).
Amazon is also offering three piece Haus Laboratories collections which includes all-over color (shimmer powder), lip gloss, and lip liner. They come in three sets: Haus of Chained Ballerina, Haus of Dynasty, and Haus of Goddess.
Prices for the collection range from $26 [€23.15] to $49 [€43.62]. They are slated for release on 17 September. The collection is also vegan and cruelty-free.
On 15 July, Lady Gaga posted a video to Twitter, walking fans through the items in the collection.
A few days prior, on 11 July, Gaga posted another video featuring her modeling the looks in the collection.